May What's Up

It's time for us to share "what's up!" It never fails, our team always manages to find the coolest stuff. If you come across packaging that catches your eye, send us a photo and we'll share it on Facebook!

This new look for Pureology hair products is sleek and clean. The updated design of the bottles’ shape and color gives a more luxurious feel to this already upscale product.  And Barbara’s hair couldn’t be looking better!

Wonka brand is known for turning sweets upside down and this time they’ve done it with ice cream! We gave a thumbs up to the cool flipped package design and concept, and Cyndi gave a thumbs up to the ice cream.  (Barb and Chava are waiting for their own taste test!)  The top (or bottom) of the container with its one color print and date stamp seemed like an under utilization for such a visually prominent area.

Chava shared this Califa Farms brand almond milk bottle and we LOVED it.  The clean fonts, the glossy printing on a matte finish, and the bottle’s shape and feel got a great reaction from our team.

This Dorset Cereal box got Barbara’s attention on the shelf. Brightly colored uncoated material, a combination of matte and metallic printing, and a product window made this product stand out from the competition. We hope this product is as delicious as its packaging!

Clean design, clean floors!

We are thrilled to have been chosen to work with Neato. It was our job to improve the communication and identity of their current packaging. BIG loves makeovers!

Our design team worked together to "clean up" this vacuum packaging to prepare it for club stores. Not only did we freshen up the package with design improvements, but we also reworked the copy to speak to the consumer in a friendly and inviting tone.

Beyond the package, we also provided pallet designs, their sales presentation, sampling for pallet testing and tray printing. The result? An automatic vacuum cleaner that will be swept off the shelves!

Neato has been a true pleasure to work with, and together we have been able to make so many improvements on their product. Not to mention, our office is now a much cleaner place thanks to our office Neato. No more "5 second rule" here – our floors are CLEAN!

April What's Up

I bet you thought you were going to have to wait until May before you saw the April What's Up meeting goodies? We've been SO BUSY working on our new website (it's coming soon, we promise!) and trying to prepare for the Art and Wine Festival this year. The festival will be on August 4th and 5th so mark your calendars. Stay tuned for a post about that as well. Now, back to What's Up!

Barbara shared the package refresh for Honey Maid Graham Crackers. An updated logo, outer package refresh and new interior product packaging made for a lot of changes. We felt that the changes were well executed and effective. Too bad Barb didn't bring in some marshmallows and chocolate too!

These Kind Fruit & Nut bars caught Barbara’s eye on the shelf because of their bright color palette
and showing of the actual product. The transparent package works well with the design layout,
and may make the consumer more confident in their purchasing choice.

 

 Ed brought in a few pieces from his offset-type printing collection. It was fun to see
how far we’ve come in the design world in such a short time.

BIG sighting!

Hey, check out what came in the mail – the latest issue of Costco Connection. We were perusing it's pages when we stumbled across this Norton ad that we put together. There's definitely something rewarding about seeing something you've worked on in places OTHER than a monitor.

BIG ideas start here!

As we continue to work on our rebrand, we're always finding things that need updated. Our pencils are always a BIG hit in meetings. It's pretty awesome to see them on desks and bookshelves throughout the years when we are meeting with clients.

After several different versions and a couple rounds of matching of paint swatches, and maybe a few revisions...they've arrived! So when you consider your next project, consider BIG and one of these babies might find their way to your office!

Spring forward on Sunday!

BIG reminder. On Sunday, March 11---move those clocks forward an hour! Otherwise, you might be late to work on Monday.

Have a great weekend everyone. Enjoy that extra sunshine.

What's Up: March

Spring is almost here! We don't know about you, but the BIG team sure is ready for that extra hour or two of sunshine that comes along with the time change. We love our Vitamin D---and packaging of course. With that said, we we bring to you "What's Up" the March edition. Enjoy!

 

John couldn’t resist bringing in this burger box from Carl’s Jr. We are guessing that they were aiming for a distressed look, but we think the end result just looks like a shabby print job. Hey Carl, call BIG, we can help you!

You’ve got to move fast to see all the updates in the gum world. Barb found these packs of gum that can stay together or be separated. We are always interested in dual purpose packages.

Cyndi picked up this Ivory product featuring the old and new logos. We agreed that the logo was dated and needed a refresh, but we didn’t love the result. We all thought it looked too generic and the clear label gave it a dingy feel, less clean than the iconic look of the original package.

Chava brought in this bunny box filled with treats. Each treat had its own packaging with hand wrapped detail and the folded carton made for a very cute presentation. We all really liked this one, although next time we’ll need more treats, Chava!

Jim shared this item that caught his eye both online and in retail. Lots of oohs and aahs over the artwork on this product.

Have you seen any interesting packaging? Share it with us in the comments section or on our Facebook page.