It's our last What's Up of 2012! In just a few short weeks, we'll be closing up the office to celebrate the holidays with our friends and family. But don't worry – we'll be back and ready to get hard to work in 2013. Just in time for our next What's Up meeting. Happy holidays from the entire team at BIG. But first...What's Up December!
Nest Learning Thermostat
Chava had recently purchased the innovative Nest Learning Thermostat for his home. Our team was impressed by both the package and the product inside. And Chava was excited because he was not only able to easily install the thermostat himself, but the mobile app allows him to make adjustments when he is away from home. Nest has really thought of everything, and we appreciate that in a company. To learn more about this product, check out www.nest. com.
Absolute Tune
Chava found this AWESOME package for Absolute Tune, which is marketed as a “Sparkling Fusion” between vodka and white wine. It is showcased with a unique double design label. The beautiful outer wrap unzips to reveal a second gorgeous design underneath. This bottle is faaaanccyy! And a perfect way to celebrate NYE or any special occasion.
Starbucks gift packages
Ying spotted these holiday gift boxes at Starbucks. The advent calendar packaging was very creative, as was their entire holiday display. It creates an urge to impulse buy; even if you don’t drink coffee! Our team discussed how consistently strong Starbucks is with their retail packaging and gift items throughout the year. Well done (extra hot, with whip)!
Caterpillar shoe package
As you can see, this is no ordinary shoebox! John shared this packaging design from Caterpillar that gets its inspiration from a bulldozer’s track. We liked the detail of the corrugate band and the minimal use of materials. This look is sure to set this item apart from the other work boots on the shelf!
Speck
Check out this peggable Speck package that Ed found at an Apple Store. A button on the back of the clamshell allows you to slide the product out without damaging the outer package design. We also liked the look of the printing (done at a local print house); the varnish really adds a layer to the package design to help it to stand out.
Nest Learning Thermostat
Chava had recently purchased the innovative Nest Learning Thermostat for his home. Our team was impressed by both the package and the product inside. And Chava was excited because he was not only able to easily install the thermostat himself, but the mobile app allows him to make adjustments when he is away from home. Nest has really thought of everything, and we appreciate that in a company. To learn more about this product, check out www.nest. com.
Absolute Tune
Chava found this AWESOME package for Absolute Tune, which is marketed as a “Sparkling Fusion” between vodka and white wine. It is showcased with a unique double design label. The beautiful outer wrap unzips to reveal a second gorgeous design underneath. This bottle is faaaanccyy! And a perfect way to celebrate NYE or any special occasion.
Starbucks gift packages
Ying spotted these holiday gift boxes at Starbucks. The advent calendar packaging was very creative, as was their entire holiday display. It creates an urge to impulse buy; even if you don’t drink coffee! Our team discussed how consistently strong Starbucks is with their retail packaging and gift items throughout the year. Well done (extra hot, with whip)!
Caterpillar shoe package
As you can see, this is no ordinary shoebox! John shared this packaging design from Caterpillar that gets its inspiration from a bulldozer’s track. We liked the detail of the corrugate band and the minimal use of materials. This look is sure to set this item apart from the other work boots on the shelf!
Speck
Check out this peggable Speck package that Ed found at an Apple Store. A button on the back of the clamshell allows you to slide the product out without damaging the outer package design. We also liked the look of the printing (done at a local print house); the varnish really adds a layer to the package design to help it to stand out.
