Why hello May, you sure did creep up on us. Summer is fast approaching, and we're all looking forward to the warmer temps and vacations! Check out what our team found for this month's what's up meeting:
Cyndi noticed that Tazo Tea has had a total brand make over. The team felt that the change might be too drastic, since it will be competing on a shelf full of lesser known brands. Tazo is one of the few brands with significant equity in the tea industry, and we felt they should have better protected it What do you think? Would you recognize the new packaging?
Gillette continuously develops cool new looks for their ever-changing line of products. John felt this was a good example of packing that is successful without being expensive. Nicely done!
Jason came across this package design for Goal Zero’s portable speakers. We felt that the structure design and printing were well done for an off-brand product. Again proving that successful packaging just has to be smart, not expensive. Good find!
Check out this package for Aura Tea that John found! We LOVED how their logo was mimicked in the structural design for the TranquiliT package. The result is a beautiful, clean design that is sure to stand out in a very competitive market.
Lasting brand equity lives in products like Liquore Strega. Chava remembers this bottle always being a part of family celebrations, and the brand is connected to great memories throughout his lifetime. We are sure Chava is not alone in his fondness for this brand. The logo, bottle and art have had minimal changes since the origin of the product in 1860.
