Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Tuesday, June 19, 2012

The shoemaker's children got new kicks!

It's out with the old, and in with the newer, better, and BIGger! The BIG team has been hard at work and we are thrilled to reveal our new website. Check it out – meet the team and see our latest work.



A BIG thank you to our entire team, who would likely compare the entire experience to birthing a 15 pound baby. Breach. With no epidural. Everyone worked their butts off, but the end result...it was well worth it.

Friday, August 5, 2011

The new Big shirts have arrived!

After much anticipation from the entire crew here at Big, the t-shirts finally arrived! It was quite an exciting day in the studio, after all they are the first thing we've printed with the new logo. We'll be posting our past t-shirts here soon, but if you are familiar with the designs of the past, you know that they have been fairly graphic. This year, we decided to go bold with a statement that shows off the new Big.

 

Chava so graciously volunteered to model the new shirt for us (don't worry, he signed a model release):


And just in case your mind started to veer south for the gutter, we added this little detail on the sleeve:
Look for us at the Big Design booth (located in front of Raley's) at the Fremont Art and Wine festival. We'll be wearing these shirts while pouring wine and beer with smiles on our faces!

It's a Big blog!

Welcome to our blog! The last year has been "big" for us. We launched our social media campaign, where we share industry news and findings on Twitter and give you a peek into our studio on Facebook. It's been fun to interact with our friends, clients and fellow creatives. Now it's time to take it one step further, and perhaps allow ourselves a little more room to share with you!

We spend our days creating branding solutions for clients big and small. It's been rewarding, to say the least, to watch our clients grow over the last decade. In that time, we have focused so much on our work and clients that we kind of lost focus on ourselves. The Big team agreed unanimously that it was time for a rebrand.  For the last 11 years, the "face" of Big has looked like this:


Our design team put pencils to paper and started the process of sketching our new logo.  There were many meetings. The sketches moved to the screen and started to take shape. After that followed meetings. Many, many meetings. Then there were revisions. And more revisions. Perhaps even more revisions after that.


And then, it happened. More times than once, the development of our new logo has been compared to childbirth. If that's the case, then this is one nice looking baby don't you think?