June What's Up

It's that time of the month again! The BIG team got together over lunch and shared packaging that caught their eye, whether it be good or bad. Here's our top three picks to share with you. If you're out and about and see great packaging – snap a photo and share it with us on Facebook!

Stride’s Tropical Trance gum had Ying fixated on the dizzying black and white package.  The color choice made this gum stand out among so many colorful packs of gum on the shelf.

Check out these coke cans printed in the iconic ‘coke bottle’ shape.  We love the clean look and feel of this packaging.  Chava explained the printing and shaping process of the aluminum and shared that the vending display was beautiful and very impactful in store.  Chava brought us a Coke and a smile!

We are BIG fans of the Olympics, and it’s always a major event in the design world.  Unfortunately, we feel that the 2012 designs were not medal worthy.  The mascot, the event icons, and even the ticket design were disappointing; and we found the final art to be very childlike and the concept un-relatable.