Toshiba approached us to create an external hard drive package that would speak to the WalMart “Back-To-School” shopper. It was our goal to communicate the ease of protecting memories while reinforcing their “Clickfree Automatic Backup” software. Images were selected that represented important times that moms (our target customer) would be emotionally drawn to. We think the package came together quite nicely!
Our design didn't stop with the package. We moved on to design the pallet as well. After all, they don't call us "retail experts" for nothing! This pallet was sited just south of our office:
Our design didn't stop with the package. We moved on to design the pallet as well. After all, they don't call us "retail experts" for nothing! This pallet was sited just south of our office:
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