September What's Up

Fall is almost here! You know what that means...lots of candy consumption in the BIG office. Which also means, we will probably see some candy packaging at next month's What's Up meeting. Stay tuned for that, but in the meantime, check out these great finds from the BIG staff!

Ugmonk
We shared in the full consumer experience when Chava opened the newest promo from Ugmonk. Enclosed in a birch wood package were a 4th anniversary T-shirt, a collector’s card and limited edition letterpress block. Wow, what a cool promo!

 

Giada/Target
Target is carrying a line of specialty foods by the Food Network’s Giada De Laurentiis. Jason shared that her brand and display had a strong shelf presence.  We liked how the lighter color pallet made this packaging stand out from the more established brands.

Stafidenos Raisins
Check out how this raisin box goes from good to GREAT! Stafidenios created a dual-purpose package that first holds their product, and then can be easily transformed into a figure. Not hard to see the added value that this package design brings to the product. We bet Ying has already started a collection!

ID Gum
It seems like Stride comes out with a new line of gum every week! And that’s why we pay attention.  ID gum is a new brand targeting the teenage market.  We all liked the look of the in-store displays, the creative artwork on each package, and the magnetic closure.