Tuesday, April 2, 2013

What's Up: April Fools Edition

When it comes to packaging, we know that bad things can happen when you don't use BIG. You could end up with eighteen different fonts, incredibly wasteful packaging, or marketing with more messages than the evening news. In the spirit of this April Fool's Day, we thought this month it would be fun to share What's WRONG.




John found this eco-friendly banana packaging. And not to mention, the use of cellophane wrap gives the customer a full view of the product. An example of good packaging? Now that's bananas!




Chava knows his hair care products (although we are pretty sure this one has never touched a hair on his head.) But we all agree that the illustration of a gorilla with post nasal drip totally sells style!




Ed loves type, but even he would say this is too much of a good thing! John found this plant fertilizer with too much to say and too many ways to say it. How many typefaces do you count?




Barbara snagged these mesh hair nets for obvious reasons. We're not sure what we love most - the modern photography or the quantity callout. It all meshes so well doesn't it?



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