Fall is here! The leaves are starting to change and we're getting pumped for our annual BIG halloween dim sum outing. Be on the lookout on our Facebook page for our costumes for this year. But in the meantime, check out the great things our team has found in this month's What's Up!
5 Gum “Focus”
When Barbara brought in this new gum packaging, we had one of those slap your on forehead moments. Of course! Gum in a re-sealable package. Why didn’t anyone think of this sooner???
Tejava
We rarely see Barbara without an ice tea in hand, so it’s no surprise she spotted this new bottle from Tejava. They made the switch from a glass to plastic, and were so successful enough that we considered it an upgrade! Their brand equity was also well protected through this transition. Good job!
Kiinde-Kozii
This package caught Jason’s eye because it stood out from its competition. Considering Jason is our newest BIG daddy, that is quite an accomplishment. Our team especially liked how the product information was presented. The consumer was able find out what they needed to know, while the design was still clean and well branded.
Which Wich
Ying checked out this new sandwich franchise in San Jose, and enjoyed it enough to check out their website. Their well branded website mirrored the consumer experience in-store, right down to the individual “ordering bags.” We heard they are coming to Fremont and can’t wait to check them out. Fieldtrip!
Orville popcorn
Ying shared two different product lines from Orville Redenbacher, an iconic brand that has been around for years. Our team was not impressed with the new logo, with the floating clip art like image of Orville. And we don’t think they are communicating the right message with a heart made out of butter on their “SmartPop” line. A brand with this much equity deserves much better treatment.
BIG Tic Tacs
It’s BIG and unique and well designed. . . so of course we like it! Did we mention that it’s BIG???
This new package from Tic Tac jumped out to Barbara in the check out aisle, which is not easy to do with all that competition. Although now we have enough Tic Tacs at the office to last us until spring.
5 Gum “Focus”
When Barbara brought in this new gum packaging, we had one of those slap your on forehead moments. Of course! Gum in a re-sealable package. Why didn’t anyone think of this sooner???
Tejava
We rarely see Barbara without an ice tea in hand, so it’s no surprise she spotted this new bottle from Tejava. They made the switch from a glass to plastic, and were so successful enough that we considered it an upgrade! Their brand equity was also well protected through this transition. Good job!
Kiinde-Kozii
This package caught Jason’s eye because it stood out from its competition. Considering Jason is our newest BIG daddy, that is quite an accomplishment. Our team especially liked how the product information was presented. The consumer was able find out what they needed to know, while the design was still clean and well branded.
Which Wich
Ying checked out this new sandwich franchise in San Jose, and enjoyed it enough to check out their website. Their well branded website mirrored the consumer experience in-store, right down to the individual “ordering bags.” We heard they are coming to Fremont and can’t wait to check them out. Fieldtrip!
Orville popcorn
Ying shared two different product lines from Orville Redenbacher, an iconic brand that has been around for years. Our team was not impressed with the new logo, with the floating clip art like image of Orville. And we don’t think they are communicating the right message with a heart made out of butter on their “SmartPop” line. A brand with this much equity deserves much better treatment.
BIG Tic Tacs
It’s BIG and unique and well designed. . . so of course we like it! Did we mention that it’s BIG???
This new package from Tic Tac jumped out to Barbara in the check out aisle, which is not easy to do with all that competition. Although now we have enough Tic Tacs at the office to last us until spring.
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