Friday, August 5, 2011

It's a Big blog!

Welcome to our blog! The last year has been "big" for us. We launched our social media campaign, where we share industry news and findings on Twitter and give you a peek into our studio on Facebook. It's been fun to interact with our friends, clients and fellow creatives. Now it's time to take it one step further, and perhaps allow ourselves a little more room to share with you!

We spend our days creating branding solutions for clients big and small. It's been rewarding, to say the least, to watch our clients grow over the last decade. In that time, we have focused so much on our work and clients that we kind of lost focus on ourselves. The Big team agreed unanimously that it was time for a rebrand.  For the last 11 years, the "face" of Big has looked like this:


Our design team put pencils to paper and started the process of sketching our new logo.  There were many meetings. The sketches moved to the screen and started to take shape. After that followed meetings. Many, many meetings. Then there were revisions. And more revisions. Perhaps even more revisions after that.


And then, it happened. More times than once, the development of our new logo has been compared to childbirth. If that's the case, then this is one nice looking baby don't you think?


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